Mohamed Saib is the visionary force behind the Kings Cup Dubai — a world-class football and entertainment platform built on passion, legacy, unity, and purpose. With an exceptional ability to connect sport, culture, and community, Mohamed has created an event that brings together legendary retired footballers, global personalities, fans, and charitable causes on one international stage.

Over the years, Mohamed has managed and worked alongside some of football’s most iconic names, including Paul Pogba, Robert Pirès, Wes Brown, Alessandro Del Piero, and Wes Morgan. His experience within elite football circles has helped shape the Kings Cup into a premium sporting spectacle that celebrates the legends of the game while creating unforgettable experiences for supporters around the world.

Beyond football, Mohamed’s network and influence extend across global entertainment, fitness, and media. He has worked with and alongside internationally recognised stars such as Will Smith, Tony Bellew, Michael B. Jordan, Kylie Jenner, Trevor Noah, Roger Federer, and renowned bodybuilding personality Andrew Jack. These collaborations reflect Mohamed’s ability to bridge industries and bring together influential figures through sport, entertainment, and meaningful community initiatives.

At the heart of Mohamed Saib’s vision is a commitment to giving back. The Kings Cup is more than a football event — it is a platform for positive change. Through partnerships with charitable foundations, hospital visits, youth engagement, and community outreach programs, Mohamed continues to use the power of sport to inspire hope and make a lasting impact beyond the pitch.

Driven by ambition, excellence, and purpose, Mohamed Saib continues to elevate the Kings Cup Dubai into a global celebration of football legends, culture, entertainment, and charity — proving that the game can unite people from all walks of life while creating a legacy that reaches far beyond the stadium.

Sheldon Tonkin

Marketing Manager

With a deep passion for soccer and sport at large, Sheldon has built his career across sales, marketing, promotions, and event activations — bringing brands to life through creative campaigns and real audience connection.

Today, he works alongside Mohamed Saib and the Kings Cup Dubai Team — a charity-driven sports event that brings communities together through sport, entertainment, and giving back. Sheldon believes in Mohamed Saib’s vision and is committed to helping bring it to life.

He believes sport has the power to inspire, create opportunity, and make a real impact in the world. That’s what drives everything he does.

Before the global vision of the King’s Cup ever took shape, Lina Lim Sy was already deeply committed to one mission—helping people.

Her journey began not in stadiums or sporting arenas, but in the world of charitable work. Through her involvement in various foundations and humanitarian efforts, Ms. Lina dedicated her time to supporting communities and individuals facing real need. Whether through outreach programs, aid initiatives, or direct community engagement, her focus was always clear: to create meaningful impact and uplift lives.

However, as her work grew, so did a realization—while charity could change lives, its reach was often limited. She began searching for a platform that could amplify her efforts, something that could connect with people on a global scale and inspire collective action.

It was through this search that she discovered the power of football.

Recognizing football as the world’s most universal sport—one that transcends borders, languages, and cultures—Ms. Lina saw an opportunity. Football wasn’t just a game; it was a stage. A platform capable of bringing millions together, capturing attention, and creating moments that matter.

This realization became the turning point.

From that vision, the King’s Cup was born—a unique concept that merges football, entertainment, and philanthropy into one global movement. By bringing together legends of the sport, celebrities, influencers, and athletes, Ms. Lina transformed her charitable mission into something far greater: an international platform that not only entertains but also gives back.

Today, through the King’s Cup, her original purpose remains unchanged—helping people. The difference is scale. What once impacted communities locally now reaches audiences worldwide, turning every match into an opportunity for awareness, connection, and change.

For Ms. Lina Lim Sy, the game was never just about football.
It has always been about impact.